Gen AI is emerging as a powerful new tool for CXO buyers, with the potential to revolutionize the way businesses operate. This is still a relatively new technology, but is rapidly maturing and becoming more accessible to businesses of all sizes. Early adopters will be well- positioned to gain a competitive advantage in the years to come. Today, there’s huge potential for unprecedented opportunity to re- imagine how we work, create, and innovate across a broad swath of industries. We wanted to better understand from our respondents where the promise is for the current moment. On a scale of 1-5 we asked respondents to rate their urgency around the following use cases for gen AI in 2024 (5 = Highly Urgent, 1 = Not Interesting) Customer Operations – Marketing and Sales – Software Engineering – Corporate IT and IT Helpdesk – Product and R&D – Talent and Organization – Risk and Legal – Supply Chain and Operations – Strategy and Finance – According to our responses, the top three surveyed use cases for gen AI going into 2024 are Customer Operations, Marketing and Sales, and Software Engineering, which reflects what other are seeing in the broader market as well. McKinsey is aligned on these results with the caveat that software engineering is the strongest in the tech sector, and customer operations are the weakest in sectors that don’t traditionally need them (e.g. education, pharma, manufacturing, electronics). For at least the next 1-2 years, AI’s role will be primarily assistive (content generation, code completion, enterprise search), not autonomous.