1. AI use cases at this phase are generally internal and experimentative, but . The top three are customer operations, marketing and sales, and software development Over 95% of participants surveyed are interested in buying some or all their gen AI solutions, with “build” primarily justifiable at large organizations with extensive teams already prepared to roll up their sleeves with 56% of surveyed respondents relying on them for deploying gen AI solutions, so not only are companies buying, they’re buying primarily from those most trusted given the technology is still so new , as traditional service providers may not yet have the new talent required. Startups must initially focus on services to get a foot in the door at the enterprise level 6. Overall budgets for IT are less bullish. in many cases